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I’m disappointed by lawyers who claim to be specialists in ALL legal fields. It’s an impossible claim. It’s a claim that diminishes the legal profession. It’s a claim that will harm clients. If you hear a lawyer advertise as a specialist in all legal matters, my advice is to call someone else.
We actually have lawyers in Huntsville with billboards and videos marketing themselves as specialists in all legal fields. They want your case. Tax issue? Sign up. Estate issue? Sign up. Family law problem? Sign up. DUI? Sign up. Personal injury claim? Sign up. That kind of advertising makes the legal profession look bad. Why? In truth, if your case is complicated, these lawyers would quickly be in way over their heads.
Would you ask a foot specialist to treat you for an infectious disease? Would you ask a foot specialist to treat you for a traumatic brain injury? Of course not. In the legal field, why hire a DUI lawyer for your personal injury claim? If anybody loses in these scenarios, it is you as the consumer.
The case of the Huntsville law firm with new billboards seeking personal injury cases is a perfect example. It’s a group of DUI lawyers. I know one of them. And, he does a good job with DUIs. Now, they want you to believe they are also personal injury specialists. To get these cases, they claim expertise in the specialty. Here’s the truth:
This DUI firm wants your personal injury case for one real reason — just to take part of the fee. That’s the truth. Someone else will prepare it for trial. I think it’s misleading to seek clients in fields you don’t really serve. I suspect these Huntsville lawyers know their marketing is deceptive. That’s why one of their videos tries to spin the matter as a client service. These guys are criminal defense lawyers. The rules for criminal and civil court are different. The dockets for criminal and civil court are different. The levels of proof for criminal and civil court are different. The issues, players, burdens, and many other things for criminal and civil court are completely different. They are not adding value to your personal injury claim. They are deducting value from it. How? They deduct value from your claim in several ways such as:
Lawyers should take advice from doctors on the subject of advertising. Don’t advertise in specialties you don’t really practice. Consumers deserve better than billboards and youtube videos claiming expertise. At the Blackwell Law Firm, we specialize. We spend all our time studying and preparing in our area of the law. That focus is something we consider essential for our clients.