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A New Low In Attorney Advertising?

A New Low In Attorney Advertising?

I despise lawyer ads on billboards and televisions. Despise them. The truth — These mass advertising lawyers rarely (think never) help their clients in court. They prey upon people in their time of need. If you want good representation, a billboard or television ad is the LAST place to look.

On television, these characters stand on top of 18 wheeler trucks, wear capes, and chase ambulances. They try to sell fast settlements and quick cash. Insurance companies love these lawyers because they settle claims for low amounts. Some of these advertising lawyers gave up the idea of looking serious long ago. You never see any of these attorneys at the courthouse actually representing injured people.

Until now, I thought attorney advertisements in Alabama were not as bad as those in other places. Unfortunately, I’ve just seen the single most horrible attorney advertisement of all. And, it comes from a local firm in North Alabama. The advertisement is not just bad, it’s offensive. The ad is so bad a leading website for lawyers calls it “Law Firm Advertising — Now With More Racism!”

I’m not sure what to think. When I first saw the ad I thought it was a bad joke. A really bad joke. It’s certainly no way to advertise a personal injury practice (or any other business).

I’ll let you decide for yourself what to think. If you suffered a serious personal injury, it’s important to hire the right attorney. You need an attorney with the skill and dedication to handle your case throughout the process. You need an attorney willing (and able) to go to trial when needed. Tennessee attorney John Day writes a blog providing good legal advice. He previously wrote some pointers on how to select the right attorney. Here are his pointers:

  1. Does the lawyer know injury law?
  2. Does the lawyer have the resources to handle my case?
  3. Is the lawyer well-respected in the community? What do past clients say about the attorney?
  4. Has the lawyer been successful in the past?
  5. Can the lawyer take on the opposition?

Personal injury law is a complex area of the law. A good attorney in this area of the law must understand many issues that impact his client and must have the skill to go to trial. These issues are too important to hire an attorney based on a billboard or television advertisement.